How to Have a Cohesive Instagram Feed

1. Commit to niche content

Content is king, and really lies at the core of creating a cohesive Instagram feed. I often see pages where there will be, for example, 20 fashion-focused photos in a row, with a recipe post thrown in and 1 or 2 beauty posts in the mix. That, my friends, is not niche'd content.

Niche content goes far beyond your Instagram feed and really translates to your branding as a whole. What's your main focus? Are you sharing style and beauty tips? Family? Lifestyle? I think an issue a lot of creators run into is that they want to cover a few categories, but can't figure out how to translate that onto their feed.

The key? Balance . If your niche is lifestyle, balance your style, beauty and family-focused posts by mixing them in one at-a-time. You want someone to visit your feed and be able to determine your niche with a quick glance of your grid. If your content is scattered and doesn't come together cohesively as a whole, it's going to be difficult to get a prospective follower to invest if they're not quite sure what they're investing in.

My friend @lisamarieprang does a wonderful job at keeping her content niche'd. First thing I see when I look at her grid? Fashion; and I can gauge her style right off the bat. Lisa says, "I always use my same preset on every photo but I get bored easily, so I make sure at lease a grid of 9 keeps similar color palettes (with smooth transitions). Always love tweaking my preset colors in Lightroom to add a fun new flare when my boredom gets real! Currently loving blue hues!"

2. Commit to GOOD content

We've alllll been at a place where we can look back at some cringeworthy content. In fact, I just shared a throwback IG post from 3 years ago to my stories to prove the exact point I'm about to make -we all start somewhere, and we all evolve.As we gain experience, we refine our editing techniques, maybe upgrade our camera lens, and we start to see a clearer picture of what a strategically branded page looks like.

Everybody starts from square one at some point in time, but if you can equip yourself with the tools to be able to create good, quality content, that first year might just be a littleless cringeworthy when you look back at it 5 years down the road.

A few tips for creating good content as it translates to a cohesive Instagram feed:

• Learn from others - What feeds inspire you? Why? How can you put your own spin on what you admire about them?
• Learn the photography basics (lighting, angles, aperture, etc.) so that you can equip either yourself or whoever is taking your photos with the right tools
• Invest in a good lens (I mostly shoot with a 35mm)
• Work on your editing skills
• Look at the big picture - Does this piece of content educate, inspire or entertain? If not, it's not good content.

3. Choose a color palette

Colors breed cohesiveness. For me, color is probably the one aspect that helps my feed come together as a whole most. When it comes to color, think of your feed and ask yourself, what colors am I wearing most? which tones am I drawn to?

When I plan my outfits, I plan with color. I wear a lot of warm neutrals and soft pastels (ie: camels, ivories, light pinks) and that has translated to a cohesive color palette for my feed.

On the other hand, you might want a bolder, more colorful approach - and that works too! Whatever your colorway is, stick to it, being mindful of creating a balance of tones. For example, I recently started incorporating blacks into my feed (something you used to never see). I make it a point to balance those darker tones out by spacing them out on opposite corners of my grid.

My friend @josie_sanders does an insane job of tackling the bolder, more colorful palette, while @maddieperry123 sticks to a gorgeous neutral feed. Both totally different colorways that work in their own way to create a cohesive Instagram feed.

Maddie says, "My biggest tip for having a cohesive Instagram feed is wearing the same color scheme - whether your focus is fashion or not! When I switched to posting in more neutral clothing, I noticed a huge difference in my feed."

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Source: https://daniellegervino.com/cohesive-instagram-feed/

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